Lumogroup Global with the help of an empirical research,

proposes and tests a conceptual framework of brand

loyalty combining the effects of self-image congruence

and selected marketing mix elements on brand loyalty.

Findings indicate that self image congruence, along

with research intensity, is a strong indicator of

brand loyalty within the world of quantum technology.

Findings also indicate that contrary to the commonly

held assumptions, research perceptions

in relation to environmental sustainability are positively

related to innovation potential.Also, the self

image congruence appears to moderate the relationship

between creativity,sustainibility and technological progression.

Our assessment is focussing on implications for our innovative  

quantum technology concepts and future research directions.